Food sourcing the smart way: order food & beverages on the go, as easy as pie.
How can you make the process of finding the right match (regarding food) easy and effective, when dealing with lots and lots of providers and thousands of products?
It was all about discoverability and rethinking browsing on mobile. Besides that, the entire ordering flow had to be customized for this special audience represented by chefs, restaurants, food retailers, caterers and other purchasing agents. Also, there needed to be a tight implementation of the payment process, with sensitive security elements in mind. The whole thing eventually was about how to build an app that would make the entire food supply process more efficient – so we had to make sure the Dine Market app would be fast, offer a great UX and above all, be very stable.